该报告是对全球广告渠道及平台进行的第二次广告价值排名,广告价值是指消费者对平台出现广告的接受度以及对广告内容的态度,这一指数越高,则说明广告对于消费者的吸引力越强,为品牌带来的机遇更多。
在数字广告平台中,TikTok在全球广告价值排名中排名 。在被调查的23个市场中的,TikTok在其 重要的美国市场排名 ,其他22个市场中的9个市场均排名靠前。
电商平台也被列入今年的排名,亚马逊在全球广告价值排名中排名第二, 进入前5名,取代了去年Instagram的第二名地位。亚马逊在被调查的4个市场中均位居榜首。
TikTok
亚马逊
Instagram
谷歌
推特
此外,尽管与Facebook和YouTube等更成熟的平台相比,TikTok在营销人员中的信任度相对较低。但在过去一年里,TikTok广告曝光率从19%增加到37%,信任度几乎翻了一番,因此现在越来越多的营销人员对在该平台上投放广告持积极态度。
In addition, compared with more mature platforms such as Facebook and Youtube, tiktok has relatively low trust among marketers. However, in the past year, the advertising exposure rate of tiktok has increased from 19% to 37%, and the trust has almost doubled. Therefore, more and more marketers now take a positive attitude towards advertising on this platform.tik tok likes buy,buy Tiktok likes cheap
报告指出,大多数全球营销人员计划在2022年增加他们在更加青睐的广告形式的支出,如在线视频、影响者内容和社交媒体广告,许多人表示他们将减少在其他广告上的支出,增加YouTube、Instagram和TikTok的广告投入。
The report points out that most global marketers plan to increase their spending on more favored forms of advertising in 2022, such as online video, influencer content and social media advertising. Many people say they will reduce their spending on other advertising and increase their advertising investment on youtube, instagram and tiktok.tik tok likes buy,buy Tiktok likes cheap
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